Marketing Ops Journal

Journal Subscribers Get All Of These Features...

On-Demand Library

Access To Hundreds of Guides, Tutorials, and Reports

In Marketing Ops, Best Practices Don’t Stay “Best” For Long

A best practice is only “best” until something better comes along–and as the pace of business increases, new best practices and approaches are appearing all the time. Certainly, you want you and your team to learn as much as they can about what really works and what doesn’t…before they reinvent the wheel or repeat costly mistakes.

But Who Really Has The Time to Keep Up?

  • …to conduct in-depth research on all the various issues and problems that might come up?
  • …to click on tons of search engine results to find a few tips that might actually help?
  • …to wade through academic research to identify the handful of tactics that could be relevant?
  • …to interact with other experts to hear the dirty truth about making strategies work?
  • …to get others to share the lessons learned that they keep close to their vest?

Well…That’s Our Business…Our Team Does The Research So You Don’t Have To

It’s our business to explore issues and problems that teams will inevitably have to deal with as they work to build and optimize their marketing operation. It’s our business to stay on top of new developments and innovations in running an effective marketing operation. And it’s our business to get beyond the academic theories and find out what really works…and what doesn’t.

  • Our research team gathers proven practices and lessons-learned from practitioners and industry experts all over the globe–through telephone interviews, email exchanges, questionnaires, surveys, and curated content. We pull together the real-world experiences and practical know-how of people who are working in the trenches, dealing with these critical issues on a daily basis, and being held accountable for the success or failure of their decisions.
  • Then, we distill the information down to the essentials leaving out the fluff and filler to synthesize the most useful information. We identify the shared themes and practices across various industries. We determine the common problems and pitfalls to be avoided along the way. And we assess every concept, practice, and technique for relevance and practicality in a real business environment.
  • Finally, we publish these concise nuggets of wisdom and insight to the ever-expanding library of hundreds of tutorials, express guides, case studies, research reports, worksheets, tools, and diagnostics in the MarketingOps Journal—all accessible online, 24×7, from any computer or mobile device.

Our On-Demand Library Is Full Of Research On Critical Topics

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  • Does your team need to learn more about marketing analysis?
    On that topic alone, the Journal’s library contains 43 step-by-step tutorials, express guides, worksheets and case studies that can broaden their knowledge and expose new insights from your data.
  • How about improving lead generation or targeting?
    These are constant challenges for marketing teams, right? Well, there are 30+ on-demand educational resources in the library that address each of those specific issues.
  • What about brushing up on the fundamentals?
    The library contains dozens of primers, guides, and tutorials covering the basics of building marketing strategies, developing effective content, sales enablement, pricing tactics, software tools and much more.

And what if you’re not sure where the real problems may be, or where your best opportunities for improvement may lie? In the library, you’ll find a number of self-assessments and worksheets to help you zero-in on the right areas.

Here's a sampling of the resources you'll find in the library:

17 Insights That Improve Close-Rates & Margins

The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.

Seven Building Blocks of Sales Effectiveness

It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.

How Customers Evaluate a Price

We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

Identifying Your Value Along Five Dimensions

You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

Recognizing Seven Deadly Targeting Mistakes

In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have you can avoid making them yourself.

Avoiding Five Margin-Killing MarCom Mistakes

How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.

The Ugly Truth About Follow-Up on New Leads

Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.

The Pitfalls of Sales and Marketing Alignment

Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.

How to Crater a Market with Cost-Plus Pricing

For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.

How Strict Pricing Enforcement Killed a Product

Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).

Innovating to Maximize Sales Productivity

In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.

Using a Cost-Plus Mindset to Your Advantage

In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.

The Ugly Truth About Lead Generation ROI

Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

How to Craft Effective Strategic Value Messages

How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.

How to Deal with Other Internal Departments

As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.

How to Think Like a Masterful Salesperson

In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.

Stop Guessing About What Your Prospects Value

Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.

Targeting Your Most Profitable Prospects

In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.

How to Stop Losing Sales to "No Decision"

For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.

Step-by-Step Competitive Analysis

How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.

Closing the Gap on Growing Existing Customers

A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.

Myth Vs. Reality in Pricing Technology

This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

How to Prevent Customer Defection

In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.

Why Companies Win and Lose Strategic Sales

What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?

New Benchmarks for Pricing Excellence in B2B

In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.

13 Unique Price Segmentation Attributes

When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.

Why Strategic Accounts Defect to Competitors

Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.

Comprehensive B2B Marketing Self-Assessment

To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.

Five Signs You're Missing Sales Opportunities

Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.

The Marketing Research Interview Guide

Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

The Triangulated Competitive Audit Guide

The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.

Finding Margin Leaks in Your Sales Processes

It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.

The Marketing Research Analysis Guide

The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

Three Types of Buyers That Don't Buy on Price

Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.

The Multiple Dimensions of Value Chart

Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

Reveal More Resources...

How valuable is it to have a whole library of tutorials, express guides, case studies, research reports, assessments, tools, and diagnostics—all foused on marketing operations, curated by our experts and distilled to the essentials—just a click away when your team needs to solve a problem or address an issue?

Of course, it’s hard to say for sure. But we’re extremely confident that the Resource Library alone is worth at least ten times your investment in a MarketingOps Journal subscription for you and your team.

After all, it’s pretty easy to see how just one effective strategy gleaned from a tutorial…or one proven tactic picked up from an express guide…or a single big mistake avoided by reading a case study…could make or save your company tens of thousands of dollars and likely a whole lot more.

For an annual price of just $499 for the first user and $125 for each additional user on your team, everyone gets access to this content-rich and ever-growing library. Not only that, but everyone gets access to all of the other features as well, including our popular webinar series, expert interviews, as well as our Help Desk.

Journal Subscribers Get Access to These Other Features Too…


Expert Interviews

Learn from Other Practitioners Who've "Been There and Done That" Through Our Expert Interview Series

Subscribers can hear hours of in-depth interviews we've conducted (with new ones each month). Hear war stories from others in the marketing ops trenches. Learn about emerging best practices, the latest trends, as well as what’s worked well (and what's failed miserably).

Discover the Expert Interview Series


Training Webinars

Dozens of "No Pitch" Training Webinars and Workshops Covering Crucial Marketing Ops Topics

Subscribers get access to our entire online archive of recorded training webinars--each one is a full 60+ minutes of 100% educational content. Plus, every few weeks we hold a new subscriber-only webinar that your team members can attend and participate in live.

Check Out Our Webinars


Help Desk Service

Ask Our Team of Analysts for Advice, Insights, and Perspectives on Your Specific Marketing Challenges

Subscribers can use our Help Desk Service to tap into our team of analysts and researchers to get unbiased advice and unvarnished perspectives on specific issues and challenges you're facing with your marketing operation---privately and confidentially, of course.

Learn More About The Help Desk

The Journal Covers The Spectrum Of Marketing Ops Topics

  • Marketing Analysis & Measurement
  • Campaign Optimization
  • Lead Generation & Cultivation
  • Differentiating From Competitors
  • Marketing Strategy & Positioning
  • Improving Forecasts & Profitability
  • Pricing Strategies & Tactics
  • Sales Enablement & Effectiveness
  • Marketing Technology & Tools
  • Message & Content Development
  • Adoption & Change Management
  • Team Structure & Career Development

Subscribe & Get Immediate AccessTeams big or small, we have a subscription plan that fits


How Many On Your Team?


Less than $42 per month

The first person is $499/year & each additional is just $125/year.

Add more users at any time.

Frequently asked questions

Is everything really included with the subscription?

Yes. Everything is included with your subscription—the training webinars, the expert interviews, the tutorials, guides, and tools, as well as our unique Marketing Ops Help Desk service. And, of course, you'll get access to all of the new resources that are being added on a regular basis.

Do you offer a month-to-month subscription?

Yes we do. Our single-user month-to-month subscription provides all of the Journal's great features for $59/month. Click here to sign up for our monthly subscription--you can cancel or upgrade to an annual subscription at any time.

Can I share my log in and account with others?

Nope. Each account provides an individual license and our system actively monitors accounts to detect and alert us to shared use. If you're interested in sharing content with friends or colleagues, it's easy and cost-effective to add additional users so they have their own account and license.

Can we add more users later?

Yes. You can add more users at any time for just $125/user per year. It's easy to add them right within your account.

What happens after I subscribe?

During the ordering process, you’ll be asked to create a password. After you place your order, you’ll immediately have access to the Journal through the secure subscriber area. And you can use your email address and password to access Marketing Ops Journal from any computer or mobile device. For multi-user subscriptions, you’ll also receive a unique link that you can pass along to the other intended users. It’s a simple registration that will allow them to create their accounts and get access. You'll also easily be able to monitor sign-ups and access within your account.

Can I purchase a subscription for someone else on my team?

You sure can. If you'll be accessing the subscription as well, purchasing a multi-user subscription will give you immediate access. You'll also get a special link to pass along to the other users so they can setup their accounts and get access.

If you're just handling the purchase but won't be accessing the subscription itself, just complete the subscription order and send us an email at to let us know. We'll setup your account to only manage billing and send you a link so that the other user (or users) can create their login for access.

My team would like to see how it all works. Can we get a demo?

Sure! We're happy to set up a demo so you and your team can get a better understanding of all that the Marketing Ops Journal has to offer. To schedule a demo, just sent an email to and our support team will work with you to find a day and time that works best.

Can we pay via bank transfer or company check?

Credit card payment is preferred as it provides you immediate access to your subscription. But we understand that some companies need to pay with a bank transfer or check. For an additional 10% charge, our team is happy to accommodate this payment option for any multi-user subscription. Just send us an email at to let us know how many users your subscription will be for and we’ll send along the details.

I have another question. Can you help?

If you have another question that isn't addressed here, just send us an email at We're always happy to help.


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We've Never Asked Subscribers for Testimonials(But they regularly send us their comments.)

"The information is so relevant. It's like your team has been sitting in our meetings knowing exactly what we're dealing with."

"There's definitely a need for this in marketing ops--and it's beautifully done."

"It's so refreshing to hear from other marketing folks who actually "get it"!"

"The content really resonates with me. Many thanks for taking the time to shine a light on the subject!"

"I love the diagnostic technique you highlighted. It's exactly what we needed to better understand where to focus our efforts."

"Your research team does great work. Your site is packed with some good intel!"

"That webinar truly had the best description of strategic marketing--articulated very well with example after example."

"I have learned a lot so far and am working on getting my company to get access for more users."

"This site is great and I'm impressed with the support!"