Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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The Ugly Truth About Follow-Up on New Leads

Why 70% of Leads Are Not Being Followed-Up by Sales...and What You Can Do About It

Most of the leads your team generates are going into a black hole! And while it would be easy to place blame and point fingers, neither marketing nor sales executives are really at fault. In this guide by prospect development expert Dan McDade, you will learn about:

  • The structural and organization factors that contribute to poor follow-up on lead generation.
  • The statistics and research around what really happens with the leads being passed to sales.
  • Three real-world scenarios where significant opportunities slipped through companies' fingers.
  • A five-step program for closing the gaps, providing proper oversight, and ensuring accountability.

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