Marketing Ops Journal

Journal Subscribers Get All Of These Features...

Expert Interviews

Learn from Others Who’ve “Been There & Done That”

Wouldn’t It Be Helpful To Hear From Others In Marketing Ops?

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  • Get career advice from folks who’ve worked their way up…
    Hear them reveal how they got to the executive team and the secrets behind their professional successes over the years.
  • Hear, in their own words, the big mistakes and hidden “gotchas”…
    Learn what’s tripped-up others just like you, as they’ve pursued projects and initiatives that look very similar to yours.
  • Listen-in on leading consultants and solution providers…
    Get insight into the problems their clients are currently focusing on, and the steps they’re taking to address them.

These Stories Are Incredibly Valuable

Stories like these…straight from the horse’s mouth…could change the trajectory of your entire career and shave-off years of struggle and “paying your dues.”

Plus, this type of front-line intelligence is invaluable for staying on top of new trends and developments, and making sure that you aren’t falling behind the pack or overlooking something really important.

We Hear These Stories Every Day

Every day, our research team interacts with marketing operations professionals, consultants, authors, and vendors, from all over the world. That’s what we do, day in and day out, as part of our ongoing research process. Due to the rather sensitive and highly competitive nature of the topic itself, most of these interactions and conversations must remain private and confidential.

But when people are willing and able to share their experiences publicly, we ask them to participate in an Expert Interview for the Marketing Ops Journal. As subscribers, you and your team will gain immediate access to hours of expert interviews we’ve already conducted, as well as all of the new expert interviews we’re adding every month.

Here's a just some of the interviews subscribers can access:

    Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

    The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    Taking Lessons from a Serial Revenue Marketer

    Turning a marketing function into a revenue-generating machine is no small task. But it's something Liz McClellan has done more than once. In this expert interview, Liz speaks frankly about her latest marketing transformation.

    The Revenue Marketing Center of Excellence

    With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.

    Predicting the Future of B2B Marketing

    What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.

    Creating More Powerful Sales Proposals

    Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.

    Exploring Four Different Buyer Personas

    This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.

    How to Make Insight-Based Selling Actually Work

    Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.

    Lowering the Cost of Customer Churn in B2B

    It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.

    Digging for Gold by Analyzing Wins and Losses

    How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.

Reveal More Interviews...

Through these in-depth interviews, you’ll hear directly from people who’ve “been there, done that.” You’ll hear war stories from the people on the front lines and in the trenches. You’ll learn about emerging best practices, the latest marketing operations trends, and where things are headed next.

And best of all, because these interviews are largely unscripted and somewhat raw, you’ll hear the unvarnished truth about what’s worked well, what’s failed miserably, what you can expect, and what you should watch-out for along the way.

Of course, it’s impossible to say how much a big mistake might ultimately cost your company. Or how much a major misstep might negatively impact your team’s credibility and standing. But when you can learn from those who’ve already been down the path, you never have to find out.

And the Expert Interview Series is just one of the features you and your team will get access to as Marketing Ops Journal subscribers. You’ll also get our access to our webinar series, our ever-growing library of marketing operations tools and resources, as well as our innovative Help Desk Service–all for an annual price of just $499 for the first user and $125 for each additional user on your team.

Subscribers Get Access to These Other Features Too…


Training Webinars

Dozens of "No Pitch" Training Webinars and Workshops Covering Crucial Marketing Ops Topics

Subscribers get access to our entire online archive of recorded training webinars--each one is a full 60+ minutes of 100% educational content. Plus, every few weeks we hold a new subscriber-only webinar that your team members can attend and participate in live.

Check Out Our Webinars


Help Desk Service

Ask Our Team of Analysts for Advice, Insights, and Perspectives on Your Specific Marketing Challenges

Subscribers can use our Help Desk Service to tap into our team of analysts and researchers to get unbiased advice and unvarnished perspectives on specific issues and challenges you're facing with your marketing operation---privately and confidentially, of course.

Learn More About The Help Desk


On-Demand Library

A Searchable Library of Hundreds of Concise Guides, Tutorials, Cases, Assessments, and Research Reports

Subscribers get access to a whole library of Marketing Ops best practices, tutorials, express guides, case studies, research reports, assessments, tools, and diagnostics---all curated by our team and distilled to the essentials and just a click away.

Peek Into The Library

The Journal Covers The Spectrum Of Marketing Ops Topics

  • Marketing Analysis & Measurement
  • Campaign Optimization
  • Lead Generation & Cultivation
  • Differentiating From Competitors
  • Marketing Strategy & Positioning
  • Improving Forecasts & Profitability
  • Pricing Strategies & Tactics
  • Sales Enablement & Effectiveness
  • Marketing Technology & Tools
  • Message & Content Development
  • Adoption & Change Management
  • Team Structure & Career Development

Subscribe & Get Immediate AccessTeams big or small, we have a subscription plan that fits


How Many On Your Team?


Less than $42 per month

The first person is $499/year & each additional is just $125/year.

Add more users at any time.

Frequently asked questions

Is everything really included with the subscription?

Yes. Everything is included with your subscription—the training webinars, the expert interviews, the tutorials, guides, and tools, as well as our unique Marketing Ops Help Desk service. And, of course, you'll get access to all of the new resources that are being added on a regular basis.

Do you offer a month-to-month subscription?

Yes we do. Our single-user month-to-month subscription provides all of the Journal's great features for $59/month. Click here to sign up for our monthly subscription--you can cancel or upgrade to an annual subscription at any time.

Can I share my log in and account with others?

Nope. Each account provides an individual license and our system actively monitors accounts to detect and alert us to shared use. If you're interested in sharing content with friends or colleagues, it's easy and cost-effective to add additional users so they have their own account and license.

Can we add more users later?

Yes. You can add more users at any time for just $125/user per year. It's easy to add them right within your account.

What happens after I subscribe?

During the ordering process, you’ll be asked to create a password. After you place your order, you’ll immediately have access to the Journal through the secure subscriber area. And you can use your email address and password to access Marketing Ops Journal from any computer or mobile device. For multi-user subscriptions, you’ll also receive a unique link that you can pass along to the other intended users. It’s a simple registration that will allow them to create their accounts and get access. You'll also easily be able to monitor sign-ups and access within your account.

Can I purchase a subscription for someone else on my team?

You sure can. If you'll be accessing the subscription as well, purchasing a multi-user subscription will give you immediate access. You'll also get a special link to pass along to the other users so they can setup their accounts and get access.

If you're just handling the purchase but won't be accessing the subscription itself, just complete the subscription order and send us an email at to let us know. We'll setup your account to only manage billing and send you a link so that the other user (or users) can create their login for access.

My team would like to see how it all works. Can we get a demo?

Sure! We're happy to set up a demo so you and your team can get a better understanding of all that the Marketing Ops Journal has to offer. To schedule a demo, just sent an email to and our support team will work with you to find a day and time that works best.

Can we pay via bank transfer or company check?

Credit card payment is preferred as it provides you immediate access to your subscription. But we understand that some companies need to pay with a bank transfer or check. For an additional 10% charge, our team is happy to accommodate this payment option for any multi-user subscription. Just send us an email at to let us know how many users your subscription will be for and we’ll send along the details.

I have another question. Can you help?

If you have another question that isn't addressed here, just send us an email at We're always happy to help.


Share Our Free Catalog With Your Team

Looking for something to pass around internally so everyone can understand what they’ll get access to as Journal subscribers?

Our in-depth PDF catalog can give everyone a much better understanding of the variety of content and tools that they'll get access to after subscribing. Of course, getting the catalog is free—we don’t even ask for your email address.

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We've Never Asked Subscribers for Testimonials(But they regularly send us their comments.)

"The information is so relevant. It's like your team has been sitting in our meetings knowing exactly what we're dealing with."

"There's definitely a need for this in marketing ops--and it's beautifully done."

"It's so refreshing to hear from other marketing folks who actually "get it"!"

"The content really resonates with me. Many thanks for taking the time to shine a light on the subject!"

"I love the diagnostic technique you highlighted. It's exactly what we needed to better understand where to focus our efforts."

"Your research team does great work. Your site is packed with some good intel!"

"That webinar truly had the best description of strategic marketing--articulated very well with example after example."

"I have learned a lot so far and am working on getting my company to get access for more users."

"This site is great and I'm impressed with the support!"