Wouldn’t It Be Helpful To Hear From Others In Marketing Ops?
- Get career advice from folks who’ve worked their way up…
Hear them reveal how they got to the executive team and the secrets behind their professional successes over the years.
- Hear, in their own words, the big mistakes and hidden “gotchas”…
Learn what’s tripped-up others just like you, as they’ve pursued projects and initiatives that look very similar to yours.
- Listen-in on leading consultants and solution providers…
Get insight into the problems their clients are currently focusing on, and the steps they’re taking to address them.
These Stories Are Incredibly Valuable
Stories like these…straight from the horse’s mouth…could change the trajectory of your entire career and shave-off years of struggle and “paying your dues.”
Plus, this type of front-line intelligence is invaluable for staying on top of new trends and developments, and making sure that you aren’t falling behind the pack or overlooking something really important.
We Hear These Stories Every Day
Every day, our research team interacts with marketing operations professionals, consultants, authors, and vendors, from all over the world. That’s what we do, day in and day out, as part of our ongoing research process. Due to the rather sensitive and highly competitive nature of the topic itself, most of these interactions and conversations must remain private and confidential.
But when people are willing and able to share their experiences publicly, we ask them to participate in an Expert Interview for the Marketing Ops Journal. As subscribers, you and your team will gain immediate access to hours of expert interviews we’ve already conducted, as well as all of the new expert interviews we’re adding every month.
Here's a just some of the interviews subscribers can access:
Beyond the Hype of Marketing Automation Tools
Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.
The Benefits of Measurement and Accountability
Taking Lessons from a Serial Revenue Marketer
The Revenue Marketing Center of Excellence
Predicting the Future of B2B Marketing
Creating More Powerful Sales Proposals
Exploring Four Different Buyer Personas
How to Make Insight-Based Selling Actually Work
Lowering the Cost of Customer Churn in B2B
Digging for Gold by Analyzing Wins and Losses
Through these in-depth interviews, you’ll hear directly from people who’ve “been there, done that.” You’ll hear war stories from the people on the front lines and in the trenches. You’ll learn about emerging best practices, the latest marketing operations trends, and where things are headed next.
And best of all, because these interviews are largely unscripted and somewhat raw, you’ll hear the unvarnished truth about what’s worked well, what’s failed miserably, what you can expect, and what you should watch-out for along the way.
Of course, it’s impossible to say how much a big mistake might ultimately cost your company. Or how much a major misstep might negatively impact your team’s credibility and standing. But when you can learn from those who’ve already been down the path, you never have to find out.
And the Expert Interview Series is just one of the features you and your team will get access to as Marketing Ops Journal subscribers. You’ll also get our access to our webinar series, our ever-growing library of marketing operations tools and resources, as well as our innovative Help Desk Service–all for an annual price of just $499 for the first user and $125 for each additional user on your team.
Subscribers Get Access to These Other Features Too…
Dozens of "No Pitch" Training Webinars and Workshops Covering Crucial Marketing Ops Topics
Subscribers get access to our entire online archive of recorded training webinars--each one is a full 60+ minutes of 100% educational content. Plus, every few weeks we hold a new subscriber-only webinar that your team members can attend and participate in live.
Help Desk Service
Ask Our Team of Analysts for Advice, Insights, and Perspectives on Your Specific Marketing Challenges
Subscribers can use our Help Desk Service to tap into our team of analysts and researchers to get unbiased advice and unvarnished perspectives on specific issues and challenges you're facing with your marketing operation---privately and confidentially, of course.
A Searchable Library of Hundreds of Concise Guides, Tutorials, Cases, Assessments, and Research Reports
Subscribers get access to a whole library of Marketing Ops best practices, tutorials, express guides, case studies, research reports, assessments, tools, and diagnostics---all curated by our team and distilled to the essentials and just a click away.
The Journal Covers The Spectrum Of Marketing Ops Topics
- Marketing Analysis & Measurement
- Campaign Optimization
- Lead Generation & Cultivation
- Differentiating From Competitors
- Marketing Strategy & Positioning
- Improving Forecasts & Profitability
- Pricing Strategies & Tactics
- Sales Enablement & Effectiveness
- Marketing Technology & Tools
- Message & Content Development
- Adoption & Change Management
- Team Structure & Career Development
Subscribe & Get Immediate AccessTeams big or small, we have a subscription plan that fits
Frequently asked questions
Is everything really included with the subscription?
Yes. Everything is included with your subscription—the training webinars, the expert interviews, the tutorials, guides, and tools, as well as our unique Marketing Ops Help Desk service. And, of course, you'll get access to all of the new resources that are being added on a regular basis.
Do you offer a month-to-month subscription?
Can I share my log in and account with others?
Can we add more users later?
What happens after I subscribe?
Can I purchase a subscription for someone else on my team?
If you're just handling the purchase but won't be accessing the subscription itself, just complete the subscription order and send us an email at firstname.lastname@example.org to let us know. We'll setup your account to only manage billing and send you a link so that the other user (or users) can create their login for access.