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Getting Beyond the Hype of Marketing Automation Tools

Dan McDade Discusses the Hidden Realities of Marketing Automation for Effective Lead Generation

Many of us know...or at least suspect...that there's quite a bit of hype surrounding marketing automation technologies. Certainly, these tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? Does the reality actually live up to all of the hype? Or are there things we might be missing? In this interview with Dan McDade, the CEO of PointClear and the author of The Truth About Leads, we cut through the hype surrounding marketing automation toolsets and discuss their proper role in effective lead generation.

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