Webinars Are An Ideal Training Tool…In Theory
- They expose you and your entire team to the concepts and techniques that can make their efforts more effective.
- Your team members don’t have to all gather in a conference room for days of in-person training.
- No one has to get on a plane to travel to some far away event at an expensive hotel.
- Everyone can refer back to the webinar recordings any time they want–they aren’t a one-time thing.
But There’s a Catch…or Two…
- Most free webinars out there are really just trying to sell you something.
They’re notorious for providing only a few minutes of helpful (and somewhat biased) content, followed by a covert sales pitch or maybe even an overt product demo. And afterwards, you can expect a follow-up call…or ten…from a hungry salesperson who now thinks you’re a prospect.
- Paid webinars on strategic marketing topics are pretty rare (and can be very expensive).
When you pay for a webinar, you can avoid the sales pitches and bias. But when the topic is specialized (like Marketing Ops), there simply aren’t very many training webinars out there. And those that are available will set you back anywhere from $495 to $1500…each!
There Has To Be a Better Way, Right?We thought so, too.
With the Journal’s unique subscription model, you and your team can gain immediate access to our entire online archive of dozens of recorded training webinars and workshops, all exclusively focused on different aspects of running an effective marketing operation.
And each of our training webinars is a full 60+ minutes of 100% educational content. No vendors or consultants presenting their wares. No sales pitches after some so-called educational content. And absolutely no salespeople hounding you afterwards! Just our experienced, in-house analysts, sharing their unbiased perspectives and research, on the specific topics our audience of marketing professionals is most interested in.
Take a look at the list of included webinars below and see if you don’t agree that these are things that every Marketing Ops team…should be learning more about!
Dozens of On-Demand Webinars...Like These:
Exploring Account-Based Marketing and Sales
How to Be a More Strategic B2B Marketer
How to Identify & Target Your Best Prospects
Attracting and Capturing Better Leads
How to Improve Your Close Rates
Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.
Navigating the B2B Marketing Minefields
How to Optimize Your Sales Funnel
Creating Content That Actually Works
While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.
How to Retain Your Key Customers
Driving Sales Effectiveness with Strategic CRM
Generating More Sales from Existing Customers
Identifying & Capturing Profitable "Quick Wins"
Getting Serious About Sales Effectiveness
How to Price New Products
Maximizing the Effectiveness of Sales Training
Leading Edge Account & Territory Planning
Avoiding Costly Mistakes in B2B Lead Generation
Now, Here’s The Best Part…
Purchased separately, our Webinar Series would cost at least $5000. But through a Marketing Ops Journal subscription, you get it all…all of the recorded webinars and all of the upcoming webinars…for an annual price of just $499 for the first user and $125 for each additional user on your team.
Yes, you read that right…with a multi-user subscription, your whole team can access and attend dozens of educational training webinars on important Marketing Ops topics…all year long…for what others charge for a single session.
Crazy? Maybe. Leaving money on the table? Probably.
Better for you and your team? Most definitely!
While access to the Webinar Series alone is easily worth 10X the price of admission, don’t forget that subscribers also get access to everything else the Marketing Ops Journal has to offer—like expert interviews, step-by-step tutorials, express guides, worksheets and tools, and our innovative Help Desk service.
Subscribers Get Access to These Other Features Too…
Help Desk Service
Ask Our Team of Analysts for Advice, Insights, and Perspectives on Your Specific Marketing Challenges
Subscribers can use our Help Desk Service to tap into our team of analysts and researchers to get unbiased advice and unvarnished perspectives on specific issues and challenges you're facing with your marketing operation---privately and confidentially, of course.
A Searchable Library of Hundreds of Concise Guides, Tutorials, Cases, Assessments, and Research Reports
Subscribers get access to a whole library of Marketing Ops best practices, tutorials, express guides, case studies, research reports, assessments, tools, and diagnostics---all curated by our team and distilled to the essentials and just a click away.
Learn from Other Practitioners Who've "Been There and Done That" Through Our Expert Interview Series
Subscribers can hear hours of in-depth interviews we've conducted (with new ones each month). Hear war stories from others in the marketing ops trenches. Learn about emerging best practices, the latest trends, as well as what’s worked well (and what's failed miserably).
The Journal Covers The Spectrum Of Marketing Ops Topics
- Marketing Analysis & Measurement
- Campaign Optimization
- Lead Generation & Cultivation
- Differentiating From Competitors
- Marketing Strategy & Positioning
- Improving Forecasts & Profitability
- Pricing Strategies & Tactics
- Sales Enablement & Effectiveness
- Marketing Technology & Tools
- Message & Content Development
- Adoption & Change Management
- Team Structure & Career Development
Subscribe & Get Immediate AccessTeams big or small, we have a subscription plan that fits
Frequently asked questions
Is everything really included with the subscription?
Yes. Everything is included with your subscription—the training webinars, the expert interviews, the tutorials, guides, and tools, as well as our unique Marketing Ops Help Desk service. And, of course, you'll get access to all of the new resources that are being added on a regular basis.
Do you offer a month-to-month subscription?
Can I share my log in and account with others?
Can we add more users later?
What happens after I subscribe?
Can I purchase a subscription for someone else on my team?
If you're just handling the purchase but won't be accessing the subscription itself, just complete the subscription order and send us an email at firstname.lastname@example.org to let us know. We'll setup your account to only manage billing and send you a link so that the other user (or users) can create their login for access.