Marketing Ops Journal

Journal Subscribers Get All Of These Features...

Training Webinars

Hours of “No Pitch” Educational Marketing Ops Webinars

Webinars Are An Ideal Training Tool…In Theory


  • They expose you and your entire team to the concepts and techniques that can make their efforts more effective.
  • Your team members don’t have to all gather in a conference room for days of in-person training.
  • No one has to get on a plane to travel to some far away event at an expensive hotel.
  • Everyone can refer back to the webinar recordings any time they want–they aren’t a one-time thing.

But There’s a Catch…or Two…

  • Most free webinars out there are really just trying to sell you something.
    They’re notorious for providing only a few minutes of helpful (and somewhat biased) content, followed by a covert sales pitch or maybe even an overt product demo. And afterwards, you can expect a follow-up call…or ten…from a hungry salesperson who now thinks you’re a prospect.
  • Paid webinars on strategic marketing topics are pretty rare (and can be very expensive).
    When you pay for a webinar, you can avoid the sales pitches and bias. But when the topic is specialized (like Marketing Ops), there simply aren’t very many training webinars out there. And those that are available will set you back anywhere from $495 to $1500…each!

There Has To Be a Better Way, Right?We thought so, too.

With the Journal’s unique subscription model, you and your team can gain immediate access to our entire online archive of dozens of recorded training webinars and workshops, all exclusively focused on different aspects of running an effective marketing operation.

And each of our training webinars is a full 60+ minutes of 100% educational content. No vendors or consultants presenting their wares. No sales pitches after some so-called educational content. And absolutely no salespeople hounding you afterwards! Just our experienced, in-house analysts, sharing their unbiased perspectives and research, on the specific topics our audience of marketing professionals is most interested in.

Take a look at the list of included webinars below and see if you don’t agree that these are things that every Marketing Ops team…should be learning more about!

Dozens of On-Demand Webinars...Like These:

Exploring Account-Based Marketing and Sales

While the promise of account-based marketing is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.

How to Be a More Strategic B2B Marketer

How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.

How to Identify & Target Your Best Prospects

Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

Attracting and Capturing Better Leads

Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

How to Improve Your Close Rates

Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

Navigating the B2B Marketing Minefields

There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.

How to Optimize Your Sales Funnel

With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

Creating Content That Actually Works

While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

How to Retain Your Key Customers

When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

Driving Sales Effectiveness with Strategic CRM

Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.

Generating More Sales from Existing Customers

Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

Identifying & Capturing Profitable "Quick Wins"

It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

Getting Serious About Sales Effectiveness

It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.

How to Price New Products

In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

Maximizing the Effectiveness of Sales Training

Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.

Leading Edge Account & Territory Planning

Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

Avoiding Costly Mistakes in B2B Lead Generation

Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.

Reveal More Webinars...

Now, Here’s The Best Part…

Purchased separately, our Webinar Series would cost at least $5000. But through a Marketing Ops Journal subscription, you get it all…all of the recorded webinars and all of the upcoming webinars…for an annual price of just $499 for the first user and $125 for each additional user on your team.

Yes, you read that right…with a multi-user subscription, your whole team can access and attend dozens of educational training webinars on important Marketing Ops topics…all year long…for what others charge for a single session.

Crazy? Maybe. Leaving money on the table? Probably.

Better for you and your team? Most definitely!

While access to the Webinar Series alone is easily worth 10X the price of admission, don’t forget that subscribers also get access to everything else the Marketing Ops Journal has to offer—like expert interviews, step-by-step tutorials, express guides, worksheets and tools, and our innovative Help Desk service.

Subscribers Get Access to These Other Features Too…


Help Desk Service

Ask Our Team of Analysts for Advice, Insights, and Perspectives on Your Specific Marketing Challenges

Subscribers can use our Help Desk Service to tap into our team of analysts and researchers to get unbiased advice and unvarnished perspectives on specific issues and challenges you're facing with your marketing operation---privately and confidentially, of course.

Learn More About The Help Desk


On-Demand Library

A Searchable Library of Hundreds of Concise Guides, Tutorials, Cases, Assessments, and Research Reports

Subscribers get access to a whole library of Marketing Ops best practices, tutorials, express guides, case studies, research reports, assessments, tools, and diagnostics---all curated by our team and distilled to the essentials and just a click away.

Peek Into The Library


Expert Interviews

Learn from Other Practitioners Who've "Been There and Done That" Through Our Expert Interview Series

Subscribers can hear hours of in-depth interviews we've conducted (with new ones each month). Hear war stories from others in the marketing ops trenches. Learn about emerging best practices, the latest trends, as well as what’s worked well (and what's failed miserably).

Discover the Expert Interview Series

The Journal Covers The Spectrum Of Marketing Ops Topics

  • Marketing Analysis & Measurement
  • Campaign Optimization
  • Lead Generation & Cultivation
  • Differentiating From Competitors
  • Marketing Strategy & Positioning
  • Improving Forecasts & Profitability
  • Pricing Strategies & Tactics
  • Sales Enablement & Effectiveness
  • Marketing Technology & Tools
  • Message & Content Development
  • Adoption & Change Management
  • Team Structure & Career Development

Subscribe & Get Immediate AccessTeams big or small, we have a subscription plan that fits


How Many On Your Team?


Less than $42 per month

The first person is $499/year & each additional is just $125/year.

Add more users at any time.

Frequently asked questions

Is everything really included with the subscription?

Yes. Everything is included with your subscription—the training webinars, the expert interviews, the tutorials, guides, and tools, as well as our unique Marketing Ops Help Desk service. And, of course, you'll get access to all of the new resources that are being added on a regular basis.

Do you offer a month-to-month subscription?

Yes we do. Our single-user month-to-month subscription provides all of the Journal's great features for $59/month. Click here to sign up for our monthly subscription--you can cancel or upgrade to an annual subscription at any time.

Can I share my log in and account with others?

Nope. Each account provides an individual license and our system actively monitors accounts to detect and alert us to shared use. If you're interested in sharing content with friends or colleagues, it's easy and cost-effective to add additional users so they have their own account and license.

Can we add more users later?

Yes. You can add more users at any time for just $125/user per year. It's easy to add them right within your account.

What happens after I subscribe?

During the ordering process, you’ll be asked to create a password. After you place your order, you’ll immediately have access to the Journal through the secure subscriber area. And you can use your email address and password to access Marketing Ops Journal from any computer or mobile device. For multi-user subscriptions, you’ll also receive a unique link that you can pass along to the other intended users. It’s a simple registration that will allow them to create their accounts and get access. You'll also easily be able to monitor sign-ups and access within your account.

Can I purchase a subscription for someone else on my team?

You sure can. If you'll be accessing the subscription as well, purchasing a multi-user subscription will give you immediate access. You'll also get a special link to pass along to the other users so they can setup their accounts and get access.

If you're just handling the purchase but won't be accessing the subscription itself, just complete the subscription order and send us an email at to let us know. We'll setup your account to only manage billing and send you a link so that the other user (or users) can create their login for access.

My team would like to see how it all works. Can we get a demo?

Sure! We're happy to set up a demo so you and your team can get a better understanding of all that the Marketing Ops Journal has to offer. To schedule a demo, just sent an email to and our support team will work with you to find a day and time that works best.

Can we pay via bank transfer or company check?

Credit card payment is preferred as it provides you immediate access to your subscription. But we understand that some companies need to pay with a bank transfer or check. For an additional 10% charge, our team is happy to accommodate this payment option for any multi-user subscription. Just send us an email at to let us know how many users your subscription will be for and we’ll send along the details.

I have another question. Can you help?

If you have another question that isn't addressed here, just send us an email at We're always happy to help.


Share Our Free Catalog With Your Team

Looking for something to pass around internally so everyone can understand what they’ll get access to as Journal subscribers?

Our in-depth PDF catalog can give everyone a much better understanding of the variety of content and tools that they'll get access to after subscribing. Of course, getting the catalog is free—we don’t even ask for your email address.

Download Our Catalog

We've Never Asked Subscribers for Testimonials(But they regularly send us their comments.)

"The information is so relevant. It's like your team has been sitting in our meetings knowing exactly what we're dealing with."

"There's definitely a need for this in marketing ops--and it's beautifully done."

"It's so refreshing to hear from other marketing folks who actually "get it"!"

"The content really resonates with me. Many thanks for taking the time to shine a light on the subject!"

"I love the diagnostic technique you highlighted. It's exactly what we needed to better understand where to focus our efforts."

"Your research team does great work. Your site is packed with some good intel!"

"That webinar truly had the best description of strategic marketing--articulated very well with example after example."

"I have learned a lot so far and am working on getting my company to get access for more users."

"This site is great and I'm impressed with the support!"