Attracting and Capturing Better Leads
Strategies and Tactics for Maximizing the Quantity, Quality, and Value of Sales Leads
Clearly, lead generation is a top priority for most B2B marketing teams. After all, qualified sales leads are the fuel for the financial engine of the company. But lead generation can also be a significant source of frustration when it becomes the scapegoat of choice for poor sales performance. In this subscriber-only training webinar, you will learn about:
- The dynamics of B2B environments that present unique challenges for effective lead gen.
- How different metrics can help drive better internal perspectives on quality versus quantity.
- Methods for analyzing and diagnosing your lead flow to guide your improvement efforts.
- A number of straightforward optimizations and "tweaks" that can make a big difference.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Preventing Bad Deals Before They Happen
After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.
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Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
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Finding Margin Leaks in Your Sales Processes
It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.
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Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
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