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Marketing Ops Journal

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From Gathering Research to Generating Leads

Learn How Conversations with Industry Thought Leaders Boosted Qualified Leads by 250%

What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview with Paul Salvaggio of Backbone Media, you'll learn about:

  • How a simple blog post idea formed the basis for an effective, repeatable marketing program.
  • Why it's better for marketing teams to curate content from other internal or external experts.
  • How telephone conversations can generate compelling content for a number of different uses.
  • The fundamental principles behind this campaign that you can adapt to your specific business.

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