New Benchmarks for Pricing Excellence in B2B
Exploring the Practices and Capabilities That Are Setting New Standards for Pricing Excellence in B2B Environments
Through our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Using this report as a self-assessment, you can finally see where your organization stands...and what it will take to catch up:
- Explore the significant pricing model improvements that leading B2B pricing organizations have been making.
- Ask and answer 30 self-assessment questions to understand how your practices and capabilities really measure up.
- Learn how leading pricing teams are leveraging pricing technology for far more than just process automation.
- See how new organizational models and different mindsets are enabling greater collaboration and more results.
This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
How to Think Like a Masterful Salesperson
In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.
View This Tutorial -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool
