Corporate Survival Strategies for Raising Prices
How to Design and Deliver Effective Price Increases Without Killing Your Business...or Your Career
Why do some companies struggle with price increases while others are able to do it with far less pain and angst? Through our research, we've discovered that the difference comes down to the fundamentals. In this three-part recorded training session, you will learn about:
- The real, underlying reasons that so many companies struggle to execute relatively painless price increases.
- How three fundamental pricing processes can significantly reduce the financial risks and perceived uncertainties.
- Why across-the-board price increases can be so disastrous and what some companies are able to do instead.
- How to bolster salespeople's confidence and strengthen the executive team's resolve around raising prices.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How Customers Evaluate a Price
We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.
View This Guide -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
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Combating Competitive Pricing Pressure
Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.
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The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
View This Tool
