The Myths of Marketing Automation Exposed
Exploring the Common Misconceptions That Can Lead You Astray and Hurt Your Performance
For marketers charged with driving results in increasing complex business environments, marketing automation tools are extremely compelling. And for many marketing operations, the impact of these technologies has been nothing short of transformational. But amid all the hype and clamor to get on the bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, you'll learn about:
- The risk factors that are often downplayed, underestimated, or completely ignored by marketers and vendors alike.
- The "façade of measurability" that can lead marketers to draw inaccurate conclusions and make poor decisions.
- The important segments of the market that can be missed when marketers rely too heavily on these technologies.
- The dangerous and costly misconceptions about marketing automation's role in the overall marketing process.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Step-by-Step Competitive Analysis
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
View This Tutorial -
Digging for Gold by Analyzing Wins and Losses
How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.
View This Interview -
How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
View This Tutorial -
Predicting the Future of B2B Marketing
What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.
View This Interview
