The Myths of Marketing Automation Exposed
Exploring the Common Misconceptions That Can Lead You Astray and Hurt Your Performance
For marketers charged with driving results in increasing complex business environments, marketing automation tools are extremely compelling. And for many marketing operations, the impact of these technologies has been nothing short of transformational. But amid all the hype and clamor to get on the bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, you'll learn about:
- The risk factors that are often downplayed, underestimated, or completely ignored by marketers and vendors alike.
- The "façade of measurability" that can lead marketers to draw inaccurate conclusions and make poor decisions.
- The important segments of the market that can be missed when marketers rely too heavily on these technologies.
- The dangerous and costly misconceptions about marketing automation's role in the overall marketing process.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
View This Diagnostic -
How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
View This Tutorial -
Masterful Marketing Operations
Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.
View This Webinar -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges