Marketing Ops Journal

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

How to Craft Effective Strategic Value Messages

Get Beyond the Platitudes and Develop Compelling Messages That Highlight Your Differential Value

How do you get prospects to recognize, understand, and believe the value of your offerings? How do you get them to view your offerings as being different and better than the alternatives? In this tutorial, you will learn:

  • The 3 main ingredients for strategic value messages and the one critical question they always need to answer.
  • The 2 things you need to know in order to show how your offerings deliver value better than the competition.
  • The simple and straightforward structure you can use to develop powerful value messages for your offerings.
  • How it all comes together through helpful and intuitive examples that clearly illustrate the basic structure.

This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research
  • Three Types of Buyers That Don't Buy on Price

    Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.

    View This Diagnostic
  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar
  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

    View This Tool