How to Think Like a Masterful Salesperson

Create More Effective Marketing Programs by Answering the Questions Great Salespeople Ask

Marketing by thinking like a salesperson is a little counterintuitive—after all, sales and marketing are very different disciplines. But smart marketers understand that salespeople have customer insights that could help us craft more powerful marketing programs. In this tutorial, you'll learn about:

• Three ways great salespeople identify and prioritize prospective deals with more potential.
• Four ways master salespeople align their messaging strategies to prospects needs and timing.
• Six steps for transferring your sales knowledge into your marketing efforts and programs.
• Four shortcuts you can leverage to increase your ability to think like a master salesperson.