Marketing Ops Journal

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

How to Think Like a Masterful Salesperson

Create More Effective Marketing Programs by Answering the Questions Great Salespeople Ask

Marketing by thinking like a salesperson is a little counterintuitive—after all, sales and marketing are very different disciplines. But smart marketers understand that salespeople have customer insights that could help us craft more powerful marketing programs. In this tutorial, you'll learn about:

  • Three ways great salespeople identify and prioritize prospective deals with more potential.
  • Four ways master salespeople align their messaging strategies to prospects needs and timing.
  • Six steps for transferring your sales knowledge into your marketing efforts and programs.
  • Four shortcuts you can leverage to increase your ability to think like a master salesperson.

This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Myths of Marketing Automation Exposed

    Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can' In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.

    View This Webinar
  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar
  • How to Make Insight-Based Selling Actually Work

    Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.

    View This Interview
  • Five Signs You're Missing Sales Opportunities

    Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.

    View This Diagnostic