13 Unique Price Segmentation Attributes
Exploring the Obscure and Unique Price Segmentation Attributes Some B2B Companies Have Discovered
When you can identify meaningful price segmentation attributes that your competitors are missing or overlooking, you transform your price segmentation model into a powerful source of proprietary competitive advantage. In this research brief, you will learn about:
- 13 unique price segmentation attributes that members of the PricingBrew Network have found to be important.
- 5 clever ways companies use information about their buyers to infer a great deal about willingness-to-pay.
- 4 insights into buyers' other purchasing decisions that can tell companies about likely price sensitivities.
- 4 aspects of buyer behavior that help companies understand where they can hold the line on discounting.
This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar -
Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
View This Guide
![](https://www.marketingopsjournal.com/wp-content/uploads/2015/02/Research_13-Unique-Price-Segmentation-Attributes-225x300.png)
Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this research as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges