Recognizing Seven Deadly Targeting Mistakes
Learn About the Most Common and Costly Prospect Targeting Mistakes...So You Can Avoid Them
It is often very helpful to understand the mistakes that others have made with prospect targeting. After all, when you know what the mistakes and problems look like, you can make the necessary course corrections to avoid making them yourself. In this guide, you will learn about:
- Why it's so futile to target the "ideal customer" and how it severely limits your potential in the marketplace.
- How market descriptions and models developed by industry analysts and research firms can lead you astray.
- Why trying to "hedge your bets" by targeting multiple segments will ultimately cause you to lose the game.
- How the most obvious prospect targeting decisions can get you involved in battles you can't afford to win.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Making Sense of Price Elasticity in B2B
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
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Stop Guessing About What Your Prospects Value
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
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