Recognizing Seven Deadly Targeting Mistakes
Learn About the Most Common and Costly Prospect Targeting Mistakes...So You Can Avoid Them
It is often very helpful to understand the mistakes that others have made with prospect targeting. After all, when you know what the mistakes and problems look like, you can make the necessary course corrections to avoid making them yourself. In this guide, you will learn about:
- Why it's so futile to target the "ideal customer" and how it severely limits your potential in the marketplace.
- How market descriptions and models developed by industry analysts and research firms can lead you astray.
- Why trying to "hedge your bets" by targeting multiple segments will ultimately cause you to lose the game.
- How the most obvious prospect targeting decisions can get you involved in battles you can't afford to win.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
View This Tutorial -
Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial -
Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
View This Tutorial -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study
Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this guide as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges