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Stop Guessing About What Your Prospects Value

Learn the Two Step Process for Making Your Value-Based Efforts More Accurate and Effective

Scratch beyond the surface of many marketing campaigns, strategies, messaging plans and initiatives and what do you find? Very often, you’ll discover that it’s all just a house of cards---built on internal assumptions, hubris, and conjecture. In this tutorial, you'll learn:

  • Why so many marketing strategies and initiatives that look good on paper end up falling short.
  • Why years of experience in a market are not enough to really understand your customers.
  • The two-step process you can use to make your value case more accurate and realistic.
  • How one company used just one part of this process to avoid making some huge mistakes.

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