Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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How to Identify & Target Your Best Prospects

Accelerate Your Growth by Pursuing the Right Prospects and Opportunities

Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. Of course, they don't know it's the wrong business until after they've lost the deals. And even then, it's much easier to blame competitive actions or market conditions than focus on the real culprit: Bad targeting decisions. In this on-demand training webinar, you will learn about:

  • Why targeting decisions can be the most-powerful strategic decisions you'll ever make.
  • The misconceptions that prevent B2B companies from making good targeting decisions.
  • Identifying the types of prospects and opportunities that can fuel exponential growth.
  • Strategies and tactics for zeroing-in on your best prospects in the broader marketplace.

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