How to Identify & Target Your Best Prospects
Accelerate Your Growth by Pursuing the Right Prospects and Opportunities
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. Of course, they don't know it's the wrong business until after they've lost the deals. And even then, it's much easier to blame competitive actions or market conditions than focus on the real culprit: Bad targeting decisions. In this on-demand training webinar, you will learn about:
- Why targeting decisions can be the most-powerful strategic decisions you'll ever make.
- The misconceptions that prevent B2B companies from making good targeting decisions.
- Identifying the types of prospects and opportunities that can fuel exponential growth.
- Strategies and tactics for zeroing-in on your best prospects in the broader marketplace.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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The Ugly Truth About Follow-Up on New Leads
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
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