Leveraging Peer Pressure To Boost Your Margins
An Effective Game Plan for Motivating Your Sales Team To Close More Deals at Higher Margins
Fixing poor pricing and discounting practices can sometimes seem futile. And playing bad cop all of the time can make an already-difficult job just that much more tedious and stressful. But what if there was a way to get salespeople to police themselves? In this tutorial, you will learn about:
- Key insights into salespeoples' behavior that lay the foundation for an effective “system of influence”
- How to infuse basic peer-pressure into the pricing guidance you’re providing to your sales team
- Turning better pricing practices into a competitive game—one that salespeople will hate to lose
- How to leverage public recognition as a great way to crank your “system of influence” up to eleven
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview -
Seven Building Blocks of Sales Effectiveness
It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
View This Research -
Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
View This Guide
