Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Lifecyle Pricing in B2B

Strategies and Tactics for More Effective Pricing from Product Introduction through End-of-Life

Demand changes throughout the life of every product and you can tap into impressive profits as your product progresses through the various stages of the lifecycle---from development and introduction through maturity and EOL. In this on-demand training seminar, you will learn about:

  • The six major stages of the product lifecycle and the market dynamics that often conspire over time.
  • The pricing strategies that are commonly employed at different stages and why they are problematic.
  • The four things that leading companies are doing differently to mitigate the challenges.
  • How to be proactive about price management in the most important stage of the product lifecycle.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide
  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar
  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

    View This Research
  • How to Deliver Sales Training That Sticks

    With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.

    View This Tutorial