Building Data-Driven Marketing Operations
Transforming Your Marketing Processes and Team Culture to Make Better Use of Data
Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. And infusing “science” into something that many have long-considered to be an “art” is challenging to say the least. But you shouldn’t let the fact that it can’t happen overnight discourage you. With the right approach, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.
- Getting the right people in the right roles to enable a data-driven transformation without having to force it.
- The misconceptions about certain marketing activities that can stand in the way and how to overcome them.
- How to avoid letting the absence of data become an excuse for relying on intuition and guesswork.
- A variety of strategies and tactics other teams have found to be effective for becoming more data-driven.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study -
The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
View This Tool -
How to Fight a Price War
In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.
View This Webinar -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide
