Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Navigating the Pricing Technology Landscape

The New Pricing Technology Trends and Developments You Need to Know About

New technologies and solutions mean the landscape is constantly changing. All this change means it’s increasingly difficult to keep track of which solutions are available and what they’re best used for. In this recorded training session, you will learn about:

  • The critical differences between pricing analytics, optimization, and execution technologies.
  • What each pricing technology is really good for and where each tends to fall down in practice.
  • How the different technologies compare on dimensions of impact/value versus effort/expense.
  • The latest trends and developments in pricing technology and what they really mean for you.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Comprehensive B2B Marketing Self-Assessment

    To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.

    View This Tool

  • Exposing Your Differential Value Step-by-Step

    We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.

    View This Tutorial

  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar

  • New Benchmarks for Pricing Excellence in B2B

    In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.

    View This Research