Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Price New Products

Exploring Core Strategies and Processes for Dealing with the Realities of New Product Pricing

It's safe to say that every pricing practitioner or pricing team will have to deal with new products at some point. But the reality of these situations is often far from ideal, or what would be considered to be "best practice". In this training session replay, you will learn about:

  • Three fairly common "new product pricing" scenarios that pricing teams will likely encounter in their businesses.
  • The core processes that can help overcome the common issues when dealing with products that are entirely new.
  • Why you shouldn't take shortcuts when pricing products that are incremental improvements on existing products.
  • How the nature of the problem changes with products that are designed to fulfill a strategic need in your portfolio.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Comprehensive B2B Marketing Self-Assessment

    To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.

    View This Tool
  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar
  • Why Companies Win and Lose Strategic Sales

    What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?

    View This Research
  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar