We’re a team of researchers and analysts focused on uncovering what really works in B2B marketing. Based on our in-depth research, we publish the tactics and strategies that have been proven to do what real marketing should: attract the right prospects, measure what is working (and what isn’t), optimize operations and campaigns, drive profitable sales, build lasting customer relationships, and grow the business.
We cut through the fluff and hype. So if you’re looking for articles like, “This Year’s Top 10 Social Media Marketing Trends”, or “Picking The Right Colors for Your Brand”, please look elsewhere. But if you see marketing as a strategic business process that shouldn’t be driven by tactics or intuition, then we think you’ll like the research we publish and the unique process we use to develop it.
Our Unique Approach Uncovers What Works
Our research team curates proven practices and lessons learned from practitioners and industry experts all over the globe. Through interviews, questionnaires, surveys, and curated content, we pull together the real-world experiences and practical know-how of people like you who are working in the trenches and being held accountable for the success or failure of their decisions.
We cut through the fluff and filler to synthesize and distill the information down to the essentials. We identify the shared themes and practices across various industries. We determine the common problems and pitfalls to be avoided along the way. And, as former practitioners ourselves, we assess every concept, practice, and technique for relevance and practicality in a typical B2B environment.
We publish these these concise nuggets of wisdom and insight in our ever-expanding library of tutorials, guides, case studies, interviews, research reports, tools and diagnostics here at MarketingOpsJournal.com. New resources are published every week and available to subscribers 24×7 from any computer or mobile device.
And one more thing…
We’re not consultants. Nor do we sell technology. Our business is all about providing the information and insights that can help our subscribers overcome challenges and become more successful. So we always strive to deliver the straight scoop…even if it’s unpopular or runs counter to the conventional wisdom.
We Cover Critical B2B Marketing Topics
- Customer & Competitor Insight
- Customer Satisfaction & Retention
- Lead Generation & Cultivation
- Marketing Strategy & Positioning
- Marketing Technology & Tools
- Measurement & Analysis
- Team Structure & Career Development
- Pricing Strategies & Tactics
- Product & Channel Management
- Sales Enablement & Support
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