Generating More Sales from Existing Customers
Learn What Leading Companies Are Doing Differently to Expand Their Share-of-Wallet With the Customers They Already Have
Many B2B companies struggle to get everything they really could from the customers they've already acquired. The good news is that some companies have developed unique and innovative approaches that are proving to be very effective. In this recorded training session, you'll learn about:
- The financial magnitude of the untapped sales opportunities that can be found in an existing customer base.
- Where some leading companies are focusing to find sales opportunities in their current book-of-business.
- The two primary categories of sales and growth opportunities that these companies are looking for, specifically.
- How they're identifying and prioritizing the sales opportunities, and delivering them to their sales teams.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
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Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
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