Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Research

Already a subscriber? Login

Subscribe and get immediate access to this research, full access to our research library, and much more...

Myth vs. Reality in Pricing Technology

Seven Myths and Outdated Beliefs That Are Causing Companies to Fall Further and Further Behind

Many companies hold perspectives that were accurate just a few years ago, but have since been nullified by technological evolution. In this special report, we expose seven of the most costly pricing technology myths and misconceptions we've encountered in our research:

  • How the early days of giant pricing technology "suites" have created negative perceptions that are no longer valid.
  • How many companies still hold inaccurate views about two core problems pricing technology is designed to solve.
  • How the trend toward software-as-a-service (SaaS) has virtually eliminated three fundamental problems of the past.
  • How the capability gaps between users and non-users of pricing technology is destined to get wider in the future.

This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Competitor Assessment Scorecard

    Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

    View This Tool

  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar

  • From Gathering Research to Generating Leads

    What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.

    View This Interview

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar