Marketing Ops Journal

Subscriber-Only Research

Already a subscriber? Login

Subscribe and get immediate access to this research, full access to our research library, and much more...

Myth vs. Reality in Pricing Technology

Seven Myths and Outdated Beliefs That Are Causing Companies to Fall Further and Further Behind

Many companies hold perspectives that were accurate just a few years ago, but have since been nullified by technological evolution. In this special report, we expose seven of the most costly pricing technology myths and misconceptions we've encountered in our research:

  • How the early days of giant pricing technology "suites" have created negative perceptions that are no longer valid.
  • How many companies still hold inaccurate views about two core problems pricing technology is designed to solve.
  • How the trend toward software-as-a-service (SaaS) has virtually eliminated three fundamental problems of the past.
  • How the capability gaps between users and non-users of pricing technology is destined to get wider in the future.

This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Triangulated Competitive Audit Guide

    The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.

    View This Tool
  • Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

    View This Interview
  • Answering Three Questions to Enable Change

    In this guide, learn a more effective approach for championing new solutions in B2B environments.

    View This Guide
  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar