Marketing Ops Journal

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

17 Powerful Insights That Improve Close Rates & Margins

Understanding Your Buyers to Improve Close-Rates, Margins, and Long-Term Customer Values

Becoming a truly effective sales machine all starts with the customer...or more accurately, the prospect. And it stands to reason that the more you know about those prospects and how they perceive the marketplace, the better your chances for success. In this guide, you'll learn:

  • How making a concerted effort to utilize this type of information and insight creates competitive advantages.
  • Seven key insights into prospects' views on their specific situation and their perceptions of marketplace.
  • Six aspects of prospects' perspectives on the competitive landscape and the viable alternatives available.
  • Four crucial insights into how prospects' go about gathering the information they need to make decisions.

This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Ugly Truth About Lead Generation ROI

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

    View This Case Study
  • Leveraging Peer Pressure To Boost Your Margins

    Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.

    View This Tutorial
  • Making Sense of Price Elasticity in B2B

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar
  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool