Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Identifying Three Types of Customer Defection

Take Action Before It's Too Late by Learning the Early Signs of Three Costly Types of Customer Defection

In most B2B markets, customer retention is not just a big deal...it's an existential issue. Your ability to stave-off defections and retain good customers will often determine whether or not your company is going to succeed or fail. In this video session, you will learn:

  • Why the signs of customer defection and churn are so difficult to spot in B2B environments.
  • Your odds of turning the retention issues around... when you can spot them early enough.
  • Three types of defection and churn that can be identified... when you know exactly what to look for.
  • What your sales team should be doing with the resulting defection alerts and retention red flags.

This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

    View This Interview

  • Suffering from a Costly Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study

  • How to Deal with Other Internal Departments

    As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.

    View This Tutorial

  • Digging for Gold by Analyzing Wins and Losses

    How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.

    View This Interview