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How to Deal with Other Internal Departments

Influencing and Motivating the Other Departments That Can Impact Your Marketing Efforts

As a B2B marketer, there is a limit to how much you can accomplish on your own. If you want to make a measurable difference to your company's performance, you'll have to work with people in a lot of other internal departments. In this tutorial, you will about:

  • Leveraging your marketing skills and processes in a different way, toward a different audience.
  • Identifying the internal groups that can have a positive or negative effect on your marketing efforts.
  • Understanding their motivations, problems, and perceptions to help promote greater alignment.
  • Leveraging proven principles of influence and change management to foster buy-in and support.

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