How to Deal with Other Internal Departments
Influencing and Motivating the Other Departments That Can Impact Your Marketing Efforts
As a B2B marketer, there is a limit to how much you can accomplish on your own. If you want to make a measurable difference to your company's performance, you'll have to work with people in a lot of other internal departments. In this tutorial, you will about:
- Leveraging your marketing skills and processes in a different way, toward a different audience.
- Identifying the internal groups that can have a positive or negative effect on your marketing efforts.
- Understanding their motivations, problems, and perceptions to help promote greater alignment.
- Leveraging proven principles of influence and change management to foster buy-in and support.
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Anatomy of a Competition-Crushing Sales Strategy
The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.
View This Webinar
