How to Deal with Other Internal Departments
Influencing and Motivating the Other Departments That Can Impact Your Marketing Efforts
As a B2B marketer, there is a limit to how much you can accomplish on your own. If you want to make a measurable difference to your company's performance, you'll have to work with people in a lot of other internal departments. In this tutorial, you will about:
- Leveraging your marketing skills and processes in a different way, toward a different audience.
- Identifying the internal groups that can have a positive or negative effect on your marketing efforts.
- Understanding their motivations, problems, and perceptions to help promote greater alignment.
- Leveraging proven principles of influence and change management to foster buy-in and support.
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Preventing Bad Deals Before They Happen
After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.
View This Diagnostic -
The Fundamentals of Effective Marketing Analysis
Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.
View This Webinar -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
Exposing Your Differential Value Step-by-Step
We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.
View This Tutorial
