Leading Edge Account and Territory Planning
Strategies and Tactics for Creating Realistic and Growth-Oriented Sales Plans
For many B2B companies, account and territory planning is often perceived as not much more than tactical busywork. But some leading edge sales operations are taking a radically different and more effective approach. In this on-demand training session, you'll learn:
- What our SalesPulse research says about the state of account and territory planning in B2B.
- Why it’s critically important to have account plans for every customer in your book-of-business.
- How to use data analysis to uncover growth opportunities and create plans for capturing them.
- How these innovative approaches are transforming day-to-day sales operations for the better.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
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How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
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Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
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How to Develop Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify growth opportunities and create the account plans that will capture them.
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