Leading Edge Account and Territory Planning
Strategies and Tactics for Creating Realistic and Growth-Oriented Sales Plans
For many B2B companies, account and territory planning is often perceived as not much more than tactical busywork. But some leading edge sales operations are taking a radically different and more effective approach. In this on-demand training session, you'll learn:
- What our SalesPulse research says about the state of account and territory planning in B2B.
- Why it’s critically important to have account plans for every customer in your book-of-business.
- How to use data analysis to uncover growth opportunities and create plans for capturing them.
- How these innovative approaches are transforming day-to-day sales operations for the better.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
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Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
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Step-by-Step Marketing Research
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