Masterful Marketing Operations
Exploring the Traits, Habits, and Priorities of Successful Marketing Ops Functions
It's safe to say that in most B2B companies, Marketing Ops is a relatively new addition to the corporate organizational chart. And as such, the function is still evolving and there are no long-standing rules for what the function should focus on and how everything should work. In this on-demand webinar, you'll learn:
- How successful marketing operations teams have evolved over time.
- Hard lessons learned about gaining traction and maintaining support.
- The principles and philosophies that have led to greater effectiveness.
- Recommendations for elevating the status of marketing operations.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
View This Diagnostic -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview -
How to Avoid Sales Compensation Gotchas
No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.
View This Guide -
How to Fight a Price War
In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.
View This Webinar
