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Masterful Marketing Operations

Exploring the Traits, Habits, and Priorities of Successful Marketing Ops Functions

It's safe to say that in most B2B companies, Marketing Ops is a relatively new addition to the corporate organizational chart. And as such, the function is still evolving and there are no long-standing rules for what the function should focus on and how everything should work. In this on-demand webinar, you'll learn:

  • How successful marketing operations teams have evolved over time.
  • Hard lessons learned about gaining traction and maintaining support.
  • The principles and philosophies that have led to greater effectiveness.
  • Recommendations for elevating the status of marketing operations.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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