Marketing Ops Journal

Subscriber-Only Tool

Already a subscriber? Login

Subscribe and get immediate access to this tool, full access to our research library, and much more...

The Competitor Assessment Scorecard

A Handy Scorecard for Comparing Your Competitors (and Your Own Company) by the Numbers

Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

This tool is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar
  • Taking Lessons from a Serial Revenue Marketer

    Turning a marketing function into a revenue-generating machine is no small task. But it's something Liz McClellan has done more than once. In this expert interview, Liz speaks frankly about her latest marketing transformation.

    View This Interview
  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide
  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

    View This Tool