Manage Your Customer Mix to Improve Profits
How to Improve Gross Margin Production Without Changing Your Prices or Lowering Your Costs
To improve profit performance, most people naturally assume that you have to raise your prices or lower your costs. But your prices and costs are not the only variables in the equation. In fact, they may not be the most powerful. In this video guide, you'll learn about:
- How and why your customer mix may have even more influence on profits than your pricing.
- Why certain customers are inherently more profitable than others and how to identify them.
- How one company managed their customer mix to improve revenues, profits, and retention.
- A straightforward approach you can use to begin proactively managing your mix with less risk.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Benefits of Measurement and Accountability
Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
View This Interview -
Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
View This Tutorial -
Why Companies Win and Lose Strategic Sales
What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?
View This Research -
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research
