Strategies and Tactics for Boosting Your Close Rates
Exploring Twenty Proven Approaches for Enhancing Win Rates Across Your Entire Operation
Most B2B companies would like to improve their close rates. On nearly every sales research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. It's something near-and-dear to every individual salesperson, as well as upper management. But what are they really doing to make it happen?
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Avoiding the Pitfalls of Price Segmentation
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Beyond the Hype of Marketing Automation Tools
Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.
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