Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Strategies and Tactics for Boosting Your Close Rates

Exploring Twenty Proven Approaches for Enhancing Win Rates Across Your Entire Operation

Most B2B companies would like to improve their close rates. On nearly every sales research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. It's something near-and-dear to every individual salesperson, as well as upper management. But what are they really doing to make it happen?

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