Comprehensive B2B Marketing Self-Assessment
Answer 134 Questions to Help Identify and Prioritize Improvements Across 10 Crucial Areas
To help identify areas for improvement and gauge the likely efficacy of your company's strategic and tactical marketing capabilities, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete. And once completed, you can use the assessment to guide your improvement efforts. Of course, any question with a negative response indicates improvement potential. But you'll also want to look at the assessment overall and determine which of the ten sections have the greatest percentage of negative responses. These areas likely represent the weakest links in your overall approach and should be prioritized. You'll want to pay particular attention to deficiencies that are concentrated in any of first five areas, as they are highly strategic in nature and can have a dampening effect on every other area or aspect of your marketing.
This tool is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Competitive Kill Sheet Development Workbook
To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.
View This Tool -
How to Develop Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify growth opportunities and create the account plans that will capture them.
View This Tutorial -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this tool as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges