Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Seven Building Blocks of Sales Effectiveness

A Simple Sales Effectiveness Framework for Understanding Where and How to Focus Your Improvement Efforts

Given the dynamics in B2B, it can be challenging to know where and how to focus your attentions, energy, and resources to have the greatest impacts on overall sales performance. In this guide, you will learn:

  • A straightforward framework you can use to guide your efforts to improve overall sales effectiveness in your environment
  • The seven areas that have the most impact on performance drivers such as close-rates, cycle-times, deal sizes, margins, etc.
  • The two areas that act as "force multipliers" to improve and enable every other area in the sales effectiveness framework
  • How small improvements and tweaks in multiple areas at once can combine and compound to generate magnified results

This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar

  • Closing the Gap on Growing Existing Customers

    A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.

    View This Research

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Comprehensive B2B Marketing Self-Assessment

    To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.

    View This Tool