Seven Building Blocks of Sales Effectiveness
A Simple Sales Effectiveness Framework for Understanding Where and How to Focus Your Improvement Efforts
Given the dynamics in B2B, it can be challenging to know where and how to focus your attentions, energy, and resources to have the greatest impacts on overall sales performance. In this guide, you will learn:
- A straightforward framework you can use to guide your efforts to improve overall sales effectiveness in your environment
- The seven areas that have the most impact on performance drivers such as close-rates, cycle-times, deal sizes, margins, etc.
- The two areas that act as "force multipliers" to improve and enable every other area in the sales effectiveness framework
- How small improvements and tweaks in multiple areas at once can combine and compound to generate magnified results
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
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Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
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Closing the Gap on Growing Existing Customers
A MindBrew research briefing that exposes and explores a mission-critical capability that most B2B sales operations are admittedly lacking.
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