How to Avoid Sales Compensation Gotchas
Exposing the Problems with Various Compensation Schemes and Exploring Potential Solutions
While no variable compensation approach is ever going to be perfect, if you're aware of the potential ramifications and problems, you stand a much better chance of crafting a structure that minimizes the unintended consequences. In this guide, you will learn about:
- The most straightforward sales compensation strategy...that also happens to be the most costly and damaging.
- The intuitive compensation "solution" that really doesn't address the heart of the problem to the degree people think.
- The biggest mistake that far too many companies are still making with their sales compensation programs.
- Four different sales compensation strategies and approaches that are being leveraged by leading companies.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar -
Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
Maximizing the Effectiveness of Inside Sales
In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.
View This Webinar

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this guide as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges