The Fundamentals of Price Segmentation
Demystifying an Essential Ingredient for More Profitable Pricing in B2B
A solid understanding of price segmentation is critical for anyone that touches pricing in a B2B environment. And just about every effort that seeks to improve pricing has to start with an accurate segmentation model. In this recorded training seminar, you will learn:
- What price segmentation is ultimately designed to do and why it's such a powerful and important tool.
- The key concepts and principles to keep in mind as you build a new model or improve an existing one.
- The basic steps to take to make sure your model accurately reflects the market and is easily executed.
- Tips and suggestions for positioning your efforts to minimize resistance and increase adoption in the field.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research -
Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
View This Guide -
The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
View This Guide -
Fixing the Root-Causes Behind Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
View This Interview
