Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Diagnostic

Already a subscriber? Login

Subscribe and get immediate access to this diagnostic, full access to our research library, and much more...

Seven Signs Your Sales Strategy Stinks

A Straightforward Self-Assessment to Evaluate the Quality and Effectiveness Your Sales Strategy

Hitting or missing your numbers just doesn't tell you very much about the efficacy of your sales strategy. Growth could be a mere fraction of what's really possible. And challenges could be stemming from execution issues. So, how can you tell if your sales strategy is really effective? In this simple diagnostic, you will learn:

  • How and why sales performance alone is rarely an effective gauge of sales strategy quality.
  • How to use “ingredient assessment” to estimate the odds that your sales strategy is solid.
  • Seven areas where just asking and answering the right questions can be extremely revealing.
  • The most powerful and predictive "ingredient" that ensures your sales strategy is effective.

This diagnostic is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Building Data-Driven Marketing Operations

    Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.

    View This Webinar

  • 17 Insights That Improve Close-Rates & Margins

    The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.

    View This Guide

  • Competitive Insights for More Strategic Selling

    For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.

    View This Guide

  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar