How to Optimize Your Sales Funnel
Boosting Sales Performance with Small Improvements in Just the Right Places
Improving sales performance across the board and at-scale can seem like a daunting task. There are so many different factors and variables involved; it's difficult to know where to start and how to proceed. But with a different perspective on your sales funnel, you can generate significant improvements far more easily than you might have imagined. In this on-demand training webinar, we’ll share:
- Why viewing your sales funnel as an "interconnected system of inputs and outputs" is so powerful and transformative.
- A straightforward way to identify the points in your sales funnel with the most leverage and impact on overall results.
- How relatively small improvements can cascade, combine, and compound to produce a magnified impact on performance.
- Suggestions and tips for getting started, avoiding major problems, and getting the most from your improvement efforts.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
View This Tutorial -
Avoiding Costly Mistakes in B2B Lead Generation
Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.
View This Webinar -
Making Sense of Price Elasticity in B2B
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
View This Webinar -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges