Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Optimize Your Sales Funnel

Boosting Sales Performance with Small Improvements in Just the Right Places

Improving sales performance across the board and at-scale can seem like a daunting task. There are so many different factors and variables involved; it's difficult to know where to start and how to proceed. But with a different perspective on your sales funnel, you can generate significant improvements far more easily than you might have imagined. In this on-demand training webinar, we’ll share:

  • Why viewing your sales funnel as an "interconnected system of inputs and outputs" is so powerful and transformative.
  • A straightforward way to identify the points in your sales funnel with the most leverage and impact on overall results.
  • How relatively small improvements can cascade, combine, and compound to produce a magnified impact on performance.
  • Suggestions and tips for getting started, avoiding major problems, and getting the most from your improvement efforts.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar

  • The Multiple Dimensions of Value Chart

    Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

    View This Tool

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide

  • How to Make Insight-Based Selling Actually Work

    Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.

    View This Interview