Preventing Unprofitable Deals Before They Happen
Learn How to Diagnose and Address the True Root-Causes Behind Bad Deals
After-the-fact corrective actions will do little to prevent the bad deals from happening again. So you should stop treating the symptoms and focus on fixing the true causes instead. In this diagnostic, you will learn about:
- The three powerful reasons why focusing on prevention is more effective when dealing with the sales team.
- How to think more like a doctor or private investigator to get to the bottom of the real issues and problems.
- What to do when you discover that the root causes to a major problem reside outside of your direct control.
- How to use the straightforward “Five Whys” diagnostic approach to drill down to the real root causes.
This diagnostic is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
View This Guide -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview -
From Gathering Research to Generating Leads
What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.
View This Interview
