Preventing Unprofitable Deals Before They Happen
Learn How to Diagnose and Address the True Root-Causes Behind Bad Deals
After-the-fact corrective actions will do little to prevent the bad deals from happening again. So you should stop treating the symptoms and focus on fixing the true causes instead. In this diagnostic, you will learn about:
- The three powerful reasons why focusing on prevention is more effective when dealing with the sales team.
- How to think more like a doctor or private investigator to get to the bottom of the real issues and problems.
- What to do when you discover that the root causes to a major problem reside outside of your direct control.
- How to use the straightforward “Five Whys” diagnostic approach to drill down to the real root causes.
This diagnostic is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
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Competitive Kill Sheet Development Workbook
To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.
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How to Price New Products
In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
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Beyond the Hype of Marketing Automation Tools
Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.
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