Marketing Ops Journal

Subscriber-Only Diagnostic

Already a subscriber? Login

Subscribe and get immediate access to this diagnostic, full access to our research library, and much more...

21 Questions About Your Price Segmentation

A Straightforward Self-Assessment to Help Gauge the Efficacy of Your Price Segmentation Model

It can be difficult to determine if your price segmentation model is as effective as it really should be. You could spend time and money on a rigorous segmentation study. But who wants to go through all of that just to see if they might have a problem? Through this diagnostic, you can:

  • Assess 21 different aspects of your price segmentation model to gauge its potential accuracy and effectiveness.
  • Identify your specific opportunities for improvement across four of the most important qualitative dimensions.
  • Gain insight into a variety of best practices for designing and developing effective price segmentation models.
  • Develop a road map for understanding where you are today, where you need to be in the future, and how to get there.

This diagnostic is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar
  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

    View This Tool
  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research
  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar