Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Creating More Powerful Sales Proposals

Talking with Reuben Swartz of Mimiran About Creating Sales Proposals That Win More Business at Higher Margins

Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. Proposal improvements can make your entire sales effort more efficient, effective, and profitable. In this recorded and transcribed interview with Reuben Swartz, you will learn:

  • How making your sales proposal process less time-consuming for your reps can actually improve your win-rates.
  • How visibility into what's happening with a proposal after it's delivered can increase effectiveness and reduce stress.
  • How to ensure your proposals consistently deliver and reinforce the value messages that lead to higher margins.
  • The powerful effect that "bookending" the offerings in your proposals can have on price perceptions and deal sizes.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Revenue Marketing Center of Excellence

    With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.

    View This Interview

  • The Ugly Truth About Lead Generation ROI

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

    View This Case Study

  • Driving Sales Effectiveness with Strategic CRM

    Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.

    View This Webinar

  • How to Stop Losing Sales to "No Decision"

    For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.

    View This Tutorial