Creating More Powerful Sales Proposals
Talking with Reuben Swartz of Mimiran About Creating Sales Proposals That Win More Business at Higher Margins
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. Proposal improvements can make your entire sales effort more efficient, effective, and profitable. In this recorded and transcribed interview with Reuben Swartz, you will learn:
- How making your sales proposal process less time-consuming for your reps can actually improve your win-rates.
- How visibility into what's happening with a proposal after it's delivered can increase effectiveness and reduce stress.
- How to ensure your proposals consistently deliver and reinforce the value messages that lead to higher margins.
- The powerful effect that "bookending" the offerings in your proposals can have on price perceptions and deal sizes.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
View This Guide -
Generating More Sales from Existing Customers
Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.
View This Webinar -
Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview -
Digging for Gold by Analyzing Wins and Losses
How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.
View This Interview

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges