Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Avoiding the Pitfalls of Price Segmentation in B2B

Barrett Thompson Shares His Experiences and Insights About Price Segmentation in B2B Environments

At PricingBrew, we get a lot of subscriber questions about price segmentation. It's an extremely important and foundational pricing topic, but one that can be challenging to really get your head around. In this insightful conversation with Barrett Thompson, you will learn about:

  • Why price segmentation is such a foundational and defining element for pricing improvement in B2B.
  • The costly mistakes and common pitfalls you should avoid when it comes to price segmentation.
  • How to tell if your price segmentation model is not as accurate or granular as it really should be.
  • The simple steps you can take to begin improving and refining your price segmentation model.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Step-by-Step Marketing Research

    In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.

    View This Tutorial

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar

  • Delivering Answers to the Point of Sale

    Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.

    View This Tutorial

  • The Revenue Marketing Center of Excellence

    With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.

    View This Interview