Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Combating Competitive Pricing Pressure

If your B2B firm struggles with competitive pricing pressure, you're not alone. Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. So what are the strategic moves that you can be making to minimize competitive pricing pressure? This guide exposes 15 proactive approaches you can take.

  • The four common responses to competitive pricing pressure--and why one is far superior to the others.
  • The kinds of trends you should be monitoring that could affect pricing in your market.
  • The steps you can take to uncover the strategic motivations and likely behaviors your competitors will take.
  • Why you should be aware of the "hidden" price signals being sent to customers and competitors.

This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Innovating to Maximize Sales Productivity

    In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.

    View This Case Study

  • Digging for Gold by Analyzing Wins and Losses

    How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.

    View This Interview

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar