Combating Competitive Pricing Pressure
If your B2B firm struggles with competitive pricing pressure, you're not alone. Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. So what are the strategic moves that you can be making to minimize competitive pricing pressure? This guide exposes 15 proactive approaches you can take.
- The four common responses to competitive pricing pressure--and why one is far superior to the others.
- The kinds of trends you should be monitoring that could affect pricing in your market.
- The steps you can take to uncover the strategic motivations and likely behaviors your competitors will take.
- Why you should be aware of the "hidden" price signals being sent to customers and competitors.
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More Subscriber-Only Resources From Our Library
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.View This Tool
Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.View This Research
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.View This Tool
Survival Strategies for Raising Prices
In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?View This Webinar
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