Rethinking How You Manage Your Marketing Assets
Learn About Protecting Your Brand and Increasing Effectiveness with Digital Asset Management
Given that a brand might typically have in excess of 100,000 marketing assets, managing that communication whirlwind can quickly become an unmanageable marketing headache. But it doesn't have to be. In this express guide, you'll learn about:
- How to get real-time insight into the status of each marketing asset, at every stage of its lifecycle.
- How digital asset management adds agility, protects your brand, and helps demonstrate results.
- Seven important criteria you should consider when reviewing digital asset management systems.
- Four strategies for overcoming the internal hurdles and ensuring a successful implementation.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Comprehensive B2B Marketing Self-Assessment
To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.
View This Tool -
Attracting and Capturing Better Leads
Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.
View This Webinar -
Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial -
How to Improve Your Close Rates
Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.
View This Webinar
