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Competitive Insights for More Strategic Selling

How to Gain a Deeper Understanding of Your Competitors to Win the Right Battles More Often

When people think about the competition, they tend to think about the specific features, functions, and price-points competitors are putting into the marketplace. But for strategic selling, you need a deeper understanding of your competitors. From this video and downloadable audit guide, you will learn:

  • How to assess your competitors from three powerful perspectives.
  • Six categories of understanding about your competitors' priorities.
  • Seven categories of insight into your competitors' performance.
  • Six categories of intelligence about your competitors' resources.
  • How one company used these insights to win more large bids.

This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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