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Using Analytics to Drive Strategic Marketing Decisions

How to Look at Marketing & Sales Data in a Different Way and Put Your Company on a More Strategic Path

Most often, data and analytics are only used to inform near-term, tactical decisions. But in the right hands, data analysis can answer some much bigger questions and serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:

  • How data analysis can help answer the big strategic questions that many companies struggle with.
  • Why your marketing and sales data are the best sources for information and insight to improve a company’s overall strategy.
  • The three performance characteristics that are the most telling and indicative of strategic advantage and potential.
  • How to use analytics to identify your company's real strategic "sweet spot" within the overall marketplace.

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