The Price Segmentation Self-Assessment
A Straightforward Self-Assessment to Gauge the Likely Quality of Your Price Segmentation
Simply answer the questions in this self-assessment objectively to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality as well as pinpoint specific opportunities for improvement.
This tool is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Keeping Your Customers After You've Acquired Them
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Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
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Seven Signs Your Sales Strategy Stinks
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