The Price Segmentation Self-Assessment
A Straightforward Self-Assessment to Gauge the Likely Quality of Your Price Segmentation
Simply answer the questions in this self-assessment objectively to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality as well as pinpoint specific opportunities for improvement.
This tool is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
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The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
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How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
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Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
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