Why Companies Win and Lose Strategic Sales
AskForensics' Rick Reynolds Shares Research Into the Root-Causes of Lost Sales and How You Can Avoid Them
Why did your sales team lose that last big deal? Is there anything your sales team could have done differently? What about the last big sale your team won? Are there winning strategies your team used that could help win the next deal? In this research report, you will learn:
- What analysis of over $6 billion worth of deals can teach you about why companies win and lose sales.
- The five most common and costly reasons buyers cite for why companies lose new sales opportunities.
- Three things your sales teams need to get much better at if they really want to win more and lose less.
- Five recommended actions your sales operation can take to more effectively combat the root-causes.
This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Be a More Strategic B2B Marketer
How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.
View This Webinar -
Lowering the Cost of Customer Churn in B2B
It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.
View This Interview -
Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide
