The Multiple Dimensions of Value Chart
A Brainstorming Aid with More Than 50 Potential Value Drivers Along 5 Dimensions
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
This tool is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Being Fearless When Selling to Procurement
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Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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Delivering Answers to the Point of Sale
Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.
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