How to Fight a Price War
Survival Strategies for the Profit-Killing Battles That No One Really Wins
It's generally recognized that no one actually "wins" a price war. As everyone's profits take a massive hit, it's a Pyrrhic victory at best---even for the low-cost producer. And while buyers may benefit in the short term, over the long haul, destructive price wars aren't in their best interests, either. But in B2B, price wars certainly aren't "declared" and they rarely happen all at once. In fact, you could be engaging in the seemingly insignificant skirmishes that can lead to an all-out war right now...and not even know it. In this on-demand webinar, you'll learn about:
- How a price war takes shape in B2B environments---where they start, how they escalate, and why they're so difficult to recognize.
- Five insights and perspectives on price competition that help you recognize when you're fighting a "mirage" or a battle that really isn't.
- The seven proactive steps pricing leaders must take to prevent a war wherever possible, while also preparing to defend against attacks.
- Strategies and tactics for handling "dumb" competitors, de-escalating provocative situations, and winning without actually fighting.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Seizing the Pricing Opportunity Before Someone Else Does
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
View This Interview -
Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide -
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview -
How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
View This Tutorial
